|#MobileComCamp 101: Implementing Your HyperLocal Marketing Strategy - 3 Clock hours|
|#MobileComCamp 101 is a fun, fast paced, hands on class that will teach the real estate broker how best to use four of the most popular social media platforms via the smartphone to create a meaningful presence in your local community’s online conversation. Participation in this conversation will create more visibility in the search engines and more opportunities for future business. The broker will also learn what community related conversations are important to follow to create spheres that matter to the real estate professional. Prior to class you will need to download and set up the apps on your phone. We’ll be using Facebook, Twitter, Instagram and Yelp. If you need help setting up these apps on your phone, please contact your First American Title rep. |
|CORE Curriculum 2016-2017 - 3 Clock hours|
|In the latest DOL-mandated version of Current Issues in Washington Residential Real Estate, class will discuss:
Law of Agency
Advertising & Social Media Guidelines
Unlicensed assistant guidelines
Professional cooperation, pocket listings & Broker personal safety |
|Death, Divorce, Probate and Other Title Considerations - 3 Clock hours|
|In this 3 clock hour class brokers will learn about how death and divorce affects the quest to provide clear title.
We will discuss:
The process and tasks completed during probate and the additional paperwork required by title when there is a deceased seller.
The need for and use of the “Lack of Probate Affidavit” when determining if an estate needs to be probated before the sale of a property closes.
Power of Attorney Forms – the proper use and pitfalls to avoid in assuming they will enable a transaction to close
The most common ways to hold title to real property and under what circumstances they would be used.
Regarding the ways a divorce impacts the sale of property we will cover:
How a title company will use a divorce decree
Who needs to sign on a real estate transaction with a pending divorce
The validity of quit claim deeds drawn up prior to a decree being finalized.
|Escrow - How Closings Happen Today - 3 Clock hours|
|This 3 clock hour class is designed to help real estate brokers understand today’s real estate closing processes.
Items covered include:
- What escrow is?
- Who regulates it?
- What are LPOs and what they can do?
- How the closing process has changed
- What are in a settlement agent's opening packages to buyers and sellers?
- What do the escrow closing instructions really mean?
- Recent changes to laws that affect settlement agents
- Common Challenges in Closings
|Escrow Challenges with the Dirty Dozen - 3 Clock hours|
|The goal of this 3 clock hour class is to create a win-win-win relationship between the broker, title & escrow and
In preparing this class, we asked several escrow officers and staff members:
“What issues are you faced with every day that can create closing issues?”
Many comments were confined to 12 lines on Page 1 of the NWMLS Form 21, Residential Real Estate Purchase
and Sale Agreement (PSA) – The “Dirty Dozen”.
We will discuss & review:
- How Brokers can work with escrow to create a smooth closing for their clients
- Getting the right signatures with the correct capacity of the buyer and seller authorized to sign
- Examples regarding the difference between a customer service-generated “Trio” and a title
generated Preliminary Title Commitment
- How to ensure that you get an accurate legal description for the property the seller is selling
and the buyer is buying
- Industry jargon – What it means to the Real Estate Broker and what it means to title and
escrow. Could we be speaking two different languages? How can we communicate better?
|Facebook Marketing Essentials - 3 Clock hours|
|In this 3 clock hour class, with hands-on instruction, you will learn how to:
*Build a Facebook Business Page
*Create effective posts
*Promote your page
*Study how and where to gather content
*Build ad campaigns
*Understand how Facebook's "Audience Insights" can open up new and exciting
***Please Bring Your Laptop***|
|Non-Clock Hour Class - Facebook Basics for Real Estate - 0 Clock hours|
|This one, non-clock hour class will teach real estate brokers the importance of Facebook in building their business and useful strategies to do just that.
This class covers:
*Basics of navigating Facebook including privacy settings
*Creating a profile
*Friends/groups and filtering
*Facebook Business page options
*Tips on best practices
*What type of post to do when
At the end of the hour every broker will leave more confident about their Facebook game plan.
|Non-Clock Hour Class - Facebook Workshop # 1 - Creating Your Business Page - 0 Clock hours|
|In this one, non-clock hour class students will learn, 'hands-on,' how to create your first Facebook Business Page from scratch for the purposes of advertising your listings, marketing your brand and services, and connecting with your local community and spheres.
***PLEASE BRING YOUR LAPTOP****|
|Non-Clock Hour Class - Facebook Workshop # 2 - Targeted Marketing with Audience Insights - 0 Clock hours|
|In this one, non-clock hour class students will get acquainted with the powerful Facebook tools located in the Audience Insights module. In this ‘hands-on’ workshop, real estate brokers will create targeted marketing scenarios to use in ad campaigns that will reach very specific groups of people based on demographics, location, income, lifestyle, housing, interests, and several other factors…
***This class is intended for real estate brokers (and/or broker teams) that already have and use a Facebook Business Page***
***Please Bring Your Laptop*** |
|Non-Clock Hour Class - Farming: Old School Meets New School - 0 Clock hours|
|FARMing is a tried and true nostalgic real estate business development strategy. While the old axioms - Location, Lifestyle, and Community still prevail, its context has changed in contemporary terms with the advent of technology and social media.
In this one hour workshop real estate brokers will learn tried and true methods of choosing and developing a FARM area as well as quick, easy ways to capture the local demographics to craft a personalized marketing message. In addition, they will learn how to look at prospecting scenarios based on annual turnover rate as well as ownership longevity in a particular neighborhood to best target the market for first time buyers, move up buyers, investor scenarios, empty nesters, etc...
We’ll also explore a few hyper-local social media scenarios that work in concert with the old school approach of FARMing to help brokers connect with their audience as well as best practices for building brand awareness and online visibility to nurture their target market.
|Non-Clock Hour Class - Introduction to zipForm® Plus - 0 Clock hours|
|In this paid, one non-clock hour class, real estate brokers will learn the many new form filing features offered with ZipForm® Plus. This training will introduce you to some of the new features you can to access through zipForm® Plus, and provide you with the basic steps for opening zipForm® Plus and creating a transaction file. |
|Non-Clock Hour Class - Mobile Communication Workshop - 0 Clock hours|
|The Mobile Communication Workshop is a one hour conversation where we delve into the basic building blocks of a mobile marketing strategy that effectively puts you in front of people with a purpose.
In this workshop you’ll learn the key components of a ‘best practices’ mobile marketing strategy and how best to use...
This workshop will explore how mobile marketing can be an enhancement to all of your current marketing efforts. It’s a contemporary and proactive way to FARM by reaching and nurturing relationships with consumers and businesses to expand your referral base.
Please join First American Title’s School of Real Estate instructor Rene Fabre for this engaging workshop. The better you understand the where, why, and how consumers use mobile devices online the better equipped you’ll be to realize the opportunity.
|Non-Clock Hour Class - The Basics of Title and Escrow - What Brokers Need to Know - 0 Clock hours|
|In this one, non-clock hour class real estate brokers will learn what title insurance is, some benefits of the Eagle Owner’s Policy versus the Standard Policy, what information to focus on when reviewing a preliminary title report and when it’s time to call a title officer. In addition, we will discuss how the escrow and closing process works, what an LPO is, how and when the Closing Disclosure and Settlement Statement are issued, and the critical items that must be communicated and received in order to avoid closing delays. |
|Non-Clock Hour Class - The How & Why of Reading a Title Commitment - 0 Clock hours|
|In this non-clock hour class real estate brokers will learn what a title commitment is, the role it plays in the real estate process and how to read it. In addition, they will have a better understanding of the various sources researched and compiled to make the report as well as be given examples of when it's best to call a title company for further assistance.|
|Non-Clock Hour Class - The Title & Escrow Update - Tax Witholdings (FIRPTA) & Cybercrime - 0 Clock hours|
|In this one hour class real estate brokers will learn the new changes implemented by the IRS in relation to foreign investment tax witholdings(FIRPTA) settlement agents must address and how potential title issues may occur if the guidelines are not followed.
Real Estate Brokers will also become familiar with fraudulent phishing schemes that are currently impacting the real estate community and preventative measures to keep themselves and their clients safe. |
|Non-Clock Hour Class - Top 5 Online Profile Updates - 0 Clock hours|
|Times and people change rapidly and so has technology. A key ingredient to web presence is your online profile which can often lead to business opportunities.
In this class real estate brokers will learn:
*Why it’s important to update your profile on a regular basis.
*How to craft profile language that will maximize your value statement and
*How simple content creation can foster relationships in the business
community and give you and your brand more exposure to potential clients.
*Places online you haven’t thought about creating your profile, but should.
*How to create a profile that invites relationships and won’t be ignored.
|Non-Clock Hour Class - Types of Deeds, Ways to Take Title & Other Title Insurance Issues - 0 Clock hours|
|In this non-credit, one hour class brokers will learn the various types of deeds used when transferring real property, some of the options available when taking title and some of the lesser known vesting issues that arise in title insurance. |
|Non-Clock Hour Class - Using Yelp as a Marketing Strategy - 0 Clock hours|
|In this non-clock hour class students will learn how utilizing Yelp can be a strategic tool in your social media marketing. Students will learn with hands on instruction how "checking in", writing reviews, taking photos and interacting with the app can leverage your overall presence on the internet. It’s an efficient way to create visibility, get discovered by locals, and to develop relationships in the community while demonstrating your authority and ranking as a local expert. |
|Non-Clock Hour Class - What Every Broker Needs to Know: Death, Divorce and Probate - 0 Clock hours|
|During this one hour, non-credit class brokers will learn how a deceased vested parties' interest impacts title. In addition, brokers will understand what probate is and what title companies require from the heirs if one isn't opened. Finally they will understand how a divorce may impact the underwriting process and what title companies look for in a decree.|
|Non-Clock Hour Class - Whats in a Package? Buyer and Seller Escrow Packages Explained - 0 Clock hours|
|This non-clock hour class will discuss the various forms, authorizations and information contained in both the buyer's and seller's packages sent from our escrow department at the beginning of a closing transaction. This class will assist real estate brokers in having a better understanding of the documents their clients receive and what is required to close a transaction in a timely manner. |
|Planning for Success: Goals and Business Planning - 3 Clock hours|
|In this 3 hour class brokers will be given step by step instructions on how to create a business plan and grow their success.
Their plan will be created by:
- Focusing on what strengths and talents should be leveraged
- Defining their economic goals
- Outlining weekly activities to hit production targets
- Learning time management tips and tools
- Developing strategies to grow their sphere of influence
- Creating a personalized, defined action plan
- Utilizing tools to measure and track activities vs. results
Upon attending this class you will leave with a detailed business plan that can lead you down the path to success!|
|The Basics of Title and Escrow - 3 Clock hours|
|In this three clock hour class, attendees will learn the fundamentals of title and escrow. Specifically, they will learn what title insurance is, how it benefits consumers, what public resources are accessed to compile a title commitment and the important red flags and items to look for when reviewing a commitment. In addition, attendees will learn the differences in policy coverages, the types of deeds used in real estate, common ways to hold title as well as common terms used in our industry.
On the escrow front, students will learn what escrow and closing are, the many tasks a settlement agent performs during a sales transaction as well as key items brokers can focus on that are critical for a smooth, timely closing.
|The Benefit of Title Insurance - Round II - More Claims & Issues - 3 Clock hours|
|This 3 hour course is designed to give real estate brokers a base of knowledge regarding the process title companies go through when receiving, evaluating and paying claims.
Some of the case studies we will cover include:
Wrong Loan Numbers
IRS Tax Liens
|The Homeowner's Policy - Why is it Better? - 3 Clock hours|
|In this class real estate brokers will gain a better understanding of the often misunderstood and overlooked coverages available with the more comprehensive Homeowner's policy. Specifically, they will learn how the Homeowner's Policy came into existence, the differences between the three owner policies available and receive highlights of the unique, user-friendly language used in the Homeowner's policy. In addition, they will explore an in depth look, with real life examples, of the unprecedented 30+ covered risks offered as well as see other enhancements that set the policy apart from the rest. |
|Title and Escrow Fraud in Today's Market - 3 Clock hours|
|This 3 clock hour class will explore various title & escrow fraud scenarios in today's market. We will also talk about various protocols put in place by some title/escrow companies to prevent these fraudulent schemes. Real estate brokers will want to learn about these schemes as they affect not only the title & escrow companies, but the brokers' clients, and, in some cases, the brokers themselves.
We will discuss fraud involving:
Fraudulent Deeds, Reconveyances and Transfers
|Twitter...Essential Skills for Real Estate - 3 Clock hours|
|In this 3 Clock Hour Class students will learn the history of Twitter, how it applies to real estate and the opportunities it affords real estate brokers with hands on training. Class attendees will:
*Set up a Twitter account and profile
*Utilize photo editing tips and tools
*Learn how to follow and use key words and #hashtags
*Strategize getting indexed on Google
*Discover their local Twitter community and conversations
*Utilize best rules and practices of engagement
*Link to their existing websites and social media accounts
By class conclusion, students will leave with extensive knowledge in what Twitter has to offer in building their community and social media presence, as well as the tools and tips necessary to implement it.
|Understanding Title Insurance - 3 Clock hours|
|Title insurance – What it is & what it does (and does not do) is often misunderstood by industry professionals – and consumers.
This 3 clock hour class was written to assist real estate brokers in understanding some of the basic concepts of title insurance.
We will be comparing & contrasting some features in title insurance:
Title Insurance vs. Casualty Insurance
Marketable Title vs. Insurable Title
Exception vs. Exclusion
Standard Coverage vs. Homeowner’s Policy Coverage
We will also be covering the importance of title insurance for the buyer – particularly with the upcoming changes in closing forms being promulgated by the Consumer Financial Protection Bureau (CFPB).